Yikes. And I can't think of a better time to start something like this than now.
Do they realize that the economy tanked? So, for example, on top of a ticket that you could have paid $800 for (and the person next to you paid maybe $300 for) you have to pay for taking luggage on with you, too. Bleh! I didn't think the whole airport/flying experience could get any worse. But, most of the country won't care enough to say anything. They'll just follow along. Like cattle. Feelin' hopeless against a big corporation's shenanigans.