I know they need to make more money. But I'd rather just have a fare increase and know up front what I'm paying than trying to figure it all out when I'm checking in at the airport. I realize it's marketing but personally a fare increase is easier for me to figure out.
Also just thought of this - would this mean you would have to go into the airport to check in if you had a bag? How would you pay curbside? Do they have the ability to accept money there?
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