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I wonder though. If you don't already know how the word is pronounced then the play on Schenectady is not so obvious.
Plus, I suspect a decent number of people also don't know how to pronounce Schenectady.
I'm just being nitpicky though. It's a Charlie Kaufman movie, so regardless of title not many people will be seeing it (I love his movies, but they aren't really commercial). I just think it is an overly artsy title, even from an artsy director/writer.
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