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I think you missed my point, Kevy. If Southwest charges for drinks and brings their fare down to $69, and American charges for drinks and brings their fare down to $69 and every airline does the same ... where's the "published ticket price" advantage in charging for drinks? And moreover, why bother for the few weeks that charging for drinks is going to give you that purely temporary advantage in published ticket prices?
Seems to me that re-vamping the policy for the few weeks it provides an advantage costs more than the money earned during that few weeks of advantage.
Nickel meet Dime.
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