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Batman and Robin was the really rat turd one with the Governator as Mr. Freeze (though it did have the hysterical clip of The Cold Meiser song from the weird Rankin-Bass Christmas special ... it's one of my favorite musical numbers ever.)
So what marketing am I missing for The Dark Knight since I don't watch TV? Because the print ads and posters about town seem to be 1/3 about the Joker, and 2/3 about Batman. I don't see how that's inappropriate.
They simply scrapped the entire early promo campaign which was supposed to be ALL JOKER.
I think the studio is being very tasteful. They have a lot to gain by this being Ledger's final appearance, and in a decidely macabre role. You can't expect them to just throw that away, or refuse to promote one of the film's main characters.
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