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Interesting.
I happen to know that Viacom is working on finding ways to, instead of pulling their content from sites like YouTube, find them and sell advertising space on them. This kind of data on exactly who is viewing their content could be very useful from that perspective...
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'He who receives an idea from me, receives instruction himself without lessening mine; as he who lights his taper at mine, receives light without darkening me.'
-TJ
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