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I think it's a bit of political theater. If the plant is renamed, I would think of it as an after-effect of a great bit of political action by the public.
To get attention, you need press. To get press, you need drama. Political Drama is the only way for the powerless in this society to have the free speech effect on politics that is essential to the concept of America.
Old-style protesters aren't allowed anywhere near the people or entities to whom they are trying to communicate. Instead, they are shunted off, far-away, to fenced-in animal pens called, apparenly with zero Orwellian irony, "Free Speech Zones."
I don't think it matters at all if the plant is untimately renamed ... but if it is, it will be a kind of silly thing done in service of a glorious goal.
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