Well, it is funny.
Because they look at one another and realize 'Oh, shiet!!!'
But yeah, with TiVo and DVR is it a benefit to miss commercials. Right now I am zipping through them myself to get to my soap.....
It's kind of like with the radio and the iPod. I used to listen to the radio religiously. Now, I get new music from suggestions on the boards I go to and put what I want on my iPod and enjoy music without having to listen to fillers.