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The biggest difference, imo, would be the DVD (or VHS) factor. There are tons of movies I don't see in theaters now because I can see them at home in a few months.
Fortunately, that does nothing to affect the comparison of Gone With the Wind vs. Star Wars, or I'd cry Shenanigans.
But for every movie before and after, say, 1981 - I'd say the comparison is not quite accurate for how popular a movie may be. But it still says how many people paid to see it in theaters. I think that's about the best that can be done.
ETA: Ticket prices in Metro Los Angeles don't reflect the average American ticket price.
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