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I'm currently reading Omnivore's Dilemna and just came across a little bit of consumer psychology that was discovered in the '60s.
Consumers will not buy two small orders of fries for $1.69 but they will buy one order of fries that is twice as big as the small for $1.69. Apparently we live by the rule that it if it comes in one bundle it isn't gluttony.
This discovery is what lead to the supersizing of McDonald's servings and Ray Kroc took a lot of convincing because he always said if they want twice as many fries just let them buy two orders. The guy who figured it started out in movie theaters and that is what lead to the supersizing of movie consessions (nobody would order a second 32 oz. bucket of popcorn bu they would buy an initial 64 oz. bucket).
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