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I think a lot of the bad behavior comes from a feeling of invincability. "I can do anything". Not to mention as a politico of any importance, he has money, access, and power. Power is attractive, and women could pursue him in hopes of a future payback in the form of jobs or influence or whatever. Monica was just trying to get a promotion, I think, and Bill was in a good position to give her a lot. If he were so inclined.