Some think that the McCain celebrity ad was effective, though.
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John McCain's recent campaign commercial linking Barack Obama to vapid celebrities was unanimously criticized in Democratic quarters, but one of the party's leading strategists says it did the job. In an op-ed in the Politico, former top strategist Mark Penn to Sen. Hillary Clinton said negative ads are often effective in forming public opinion around a candidate, and specifically pointed to the McCain campaign's recent ad featuring Paris Hilton and Britney Spears as an example of an effective television spot.
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