They could, but I suspect they don't have the huge listening audience of TAL to be able to put a lot of financial faith in the listening audience (if nothing else TAL is probably making enough off of other revenue streams that it can more easily risk taking a bath for a short period if the experiment doesn't work).
Oh well, my new position at work has eliminated most of podcast listening time anyway. I'm not set up to easily get them onto my iPod so I always listened to them at my desk at work where I had hours on end of uninterrupted time. Don't have that any more.
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