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He didn't say it was done ethically or without great cost (he started by pointing out how much they spent). All he's saying is that China has used the Olympic spotlight to make themselves VERY attractive to businesses, which is something we need to be aware of. He didn't say we should emulate it, he was just pointing it out because it's something that should be taken into account going forward.
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'He who receives an idea from me, receives instruction himself without lessening mine; as he who lights his taper at mine, receives light without darkening me.'
-TJ
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