My (female, pro-Obama, anti-McCain) perspective seems to be aligned with Helen's. I'm insulted. The very idea that droves of women will swing over to vote for McCain simply because he picked an unknown woman to run with him...grrr. What does she really bring to the table in terms of "something McCain doesn't have"?
Regarding "family values", whatever that means - she returned to work three days after giving birth to her Trig (the one with down syndrome)
saying "My baby will not be at all or in any sense neglected." I run a bit conservative on those lines, and I'm sure there are plenty of McCain supporters who would be troubled by the working mom mystique.