http://jobsearch.disneycareers.newjo...4&sort=dt&vw=b
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The Manager, Photography/Online will lead the team in creating breakthrough multi-media assets to excite newsrooms to produce creative, positive news stories about the Disneyland Resort; work with online fan sites to generate a third-party advocacy group; and work with photo editors to place Disneyland photos in key entertainment and news publications.
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The Manager, Photography/Online will also manage the rebuild and relaunch of dlrnews.com – the DLR professional news-media only web site and work with relevant Disney Fan web sites to generate online buzz and build third-person alliances in the online world.
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Wow. This will be a VERY interesting development. Looks like they are finally acknowledging the impact the internet community has and want to start being proactive about getting their message out there (here?) instead of people digging for stuff. It will be fascinating to see how the various sites incorporate this new direction.