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I disagree with iSm.
If some company advertises in a gay publication I am more likely to buy their stuff or at least recommend them to someone else. And if they "gay up" their ad, like Budweiser does or Absolut does, I find that to be a good thing. It makes a statement and I like that.
I always take note of who is sponsoring gay events or TV shows on Logo. It's important to me.
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