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Yep, I see that, too. But it's a fine line between support and pandering. One that I don't expect advertising to be too shy about crossing.
I guess the short answer is I'm a gay with disposal income, and I'd really like my kitchen cabinets re-done ... but I won't see your ad if you place it in Frontiers. I don't read that just because I'm gay, and I don't buy from their advertisers just because they seem gay friendly enough to take gay money.
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