I know that the ads would have bothered the hell out of me back in my believing days. Part of that is because beliefs and world views are so closely tied in with how we view and value ourselves (and others). It's a deeply personal concern that hits us where we live.
It is also true that, for me anyway, when I used to encounter direct challenges to God belief, they made me very uncomfortable, because deep down, I was afraid the doubters might be on to something. For me, anyway, those fears came true, but I ended up happier that way. Everyone's mileage will vary, and that's totally groovy with me.
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