Personally, I have felt that there's something out there. I don't expect anybody else to believe me, and it doesn't matter. I felt it. Good enough for me.
Others have different experiences. I know some people have never felt that "whatever" that I did. Atheism is just as valid as belief, but please don't try to force others into believing the same as you do. I like the campaign if it asks questions; I like questions. And lets the atheists know they're not the only one. That's good. (Kind of like being visible makes gay people more accepted)
Never thought I'd cheer for an ad campaign. 
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Why cycling? Anything [sport] that had to do with a ball, I wasn't very good at.
-Lance Armstrong
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