There was this comic company called CrossGen that was pretty big back around 2000 and they had a real nice Ying/Yang logo that was prominently displayed on the top left-hand corner of all their books. It was a good logo. About 6 months or so before they went out of business they changed their logo into one that was, IMHO, pretty unattractive. Once it changed it was very unidentifiable. Makes me think how logo/font changed folks opinion of the "product."
Also, remember when they changed the Disneyland font?
|