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I had FREE when I lived in France, and it was much cheaper than the equivalent cable+phone+internet service in the US, plus you could get channels a la carte. I also had unlimited international long distance, so I could call my sister in NZ or my parents in the US for no additional charges.
As far as no ads, I do wonder how it will affect things, but most of the ads were in between shows anyway, so it doesn't interrupt the flow as much as on US TV.
Oh, and there's a lot more porn on the French cable.
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