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Obviously targeting Limbaugh is a political strategy. It may be a good one in that the core despises Limbaugh and to the extent that the meme catches on it marginalizes the official Republican leadership.
So yes, it is craven, but as far as such things go it isn't particularly distasteful or dishonest. What is odd is that it seems to be a rare example of the Democrats trying something like this and having it work moderately well. Republicans have been masters of controlling the conversation for a very long time.
That said, it would probably help deflate the thing if every Republican who dares say anything remotely negative about Limbaugh wasn't seen crawling to him on hands-and-knees with keister raises for just punishment, babbling incoherently about how they were quoted out of context or didn't mean it the way it sounded or meant it the way it sounded but that meaning isn't really bad.
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