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Originally Posted by mousepod
I had heard rumors that Disney was going to go the whole Christian (Passion of the Christ) route when marketing the flick, which turned me off a bit.
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I don't have a problem with that, so long as it's not the only marketing route (and it does not seem to be.) The book uses a fair amount of Christian allegory, and is studied by many a young Christian in that light. Of course, it transcends that aspect, too, and it's good to see that the marketers recognize that.