I think this qualifies as a "Fail":
Mamma mia! Goof cost Domino’s 11,000 pizzas
Stumbled-upon online ‘bailout’ promotion turns into pizza-palooza
Quote:
CINCINNATI - "Bailout" was the magic word as Domino's had to give away thousands of free pizzas because someone stumbled on an online promotion the company scrapped.
Domino's Pizza Inc. spokesman Tim McIntyre said Wednesday that the company prepared an Internet coupon for an ad campaign that was considered in December but not approved.
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Linky