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Mostly, it's the label. "I paid more for this computer than you did. I'm one of the millions who 'think different'. I'm a loner, Dottie, a rebel...." It's the difference (esp. after spending a long romantic weekend with the Inspiron 9300) between getting a t-shirt at the Gap and getting one at Abercrombie and Fitch. The salespeople are hotter and it's a lot more expensive, and you'll look a lot trendier using it.
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