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Isaac was lulled by the crappy advertising and was thus so pleasantly surprised.
For myself, I've long been used to craptacular trailers for Pixar, and was only surprised when one film (Cars) didn't floor me.
The exception on both counts was the terrific teaser trailer for The Incredibles, which featured no footage from the film, and which presaged my absolute favorite Pixar film ever. If this was a brilliant ploy (the fantastic trailer had me fearing the movie would suck), it has not been employed by Pixar since.
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