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I've now heard (on the Hollywood chatter sites, don't know how reliable) that the expectation is that this will get quality foreign language and feature animation into the best picture pool (wonder if that will produce a return to the early years of the best foreign language category when because of different eligibility rules for best picture and foreign language you'd often have the same movie nominated in successive years for the two categories). Apparently the thinking is that if Up doesn't get a best picture nom with the expanded pool that then they'll dump the animation category altogether since it is obviously ghettoizing the genre.
I'm not necessarily opposed to 10 nominations (it was that way for the first decade or so anyway) as there's nothing magical about 5, and it should help dilute the nomination politicking while maintaining the overall advertising dollars. I just don't see how it could possibly be good for the show unless they dump other categories. Back when they used to have 8-12 best picture nominations they had fewer categories and most only had 3 nominees.
But it could be worse. In 1934 there were 18 nominations for Best Assistant Director.
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