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Perhaps because we have a hair-trigger reaction to equate the word Aparthied with South African Apartheid.
But nowadays, there's also Palestinian Apartheid, and kids growing up today will associate the word with that one rather than the South African predecessor they did not live through.
It's a word. I think it applies perfectly. But, yes, it comes in different varieties ... and this one is indeed different than the famous South African brand.
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