Ron was sexy as hell in Order of the Phoenix. I re-read the book right afterwards, while everyone was complaining about it being "butchered," when all that was done was a very credible MOVIE ADAPTATION that fails miserably if it simply films the book, and cannot possibly include everything in a 800 page novel. Nor should it.
Mileage may vary, but I found it a brilliant adaptation of a book I didn't particularly care for, and it's my second favorite Harry Potter film .... even though there are several elements I prefer in the book version. Big deal. I think that's as it should be.
I absolutely HATED the book of Half Blood Prince, so I'm eager to see the movie which may adapt a 1200 page novel more to my liking.
By the way, I love the billboard advertising campaign. They are beautiful (especially the bad guys one), and I love how they can show just a little bit of Harry Potter font to communicate worldwide recognizability and equate that with Must See.
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