Borat's scenes had varying degrees of "in on it". A good chunk of them were of the variety where people were told one thing was going to happen and be filmed and then while they were expecting that, Borat made his appearance. Not having seen Bruno I can't be sure, but I wouldn't be surprised if there was a lot of, "We're filming a documentary or a tv show or whatever" and then Bruno arrives.
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'He who receives an idea from me, receives instruction himself without lessening mine; as he who lights his taper at mine, receives light without darkening me.'
-TJ
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