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I think I liked that Bruno was (almost) as stupid, vapid, cruel and clueless as the people he lampoons ... and yet still, for me, retained something sympathetic about his character.
Choice of venue is important. I specifically went out of my way to avoid a theater that I presumed might have a more gay-basher-friendly audience. And the crowd I saw it with was laughing throughout, as was I.
Borat did nothing for me. Perhaps because I didn't relate to the character Baron Cohen was spoofing while playing Borat ... but I'm obviously all too familiar with the types of people Bruno's character spoofs.
It also might have helped that I saw Bruno before any reaction was "out there." Borat had been hyped so much by the time I saw it, I may have had unduly high expectations or an ingrained prejudice to be less lemming.
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