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Sooooo ... why are blu ray discs packaged so cheaply, like old VHS rental tapes where they just wrap a leaflet around the standard packaging case?
Um, do they have to start from scratch?
DVD packaging was cheap, too ... when that format started.
So I suppose cool packaging would inevitably be confused with the same-size DVD packaging. But I happen to think really lame, cheap packaging was a poor choice for the aiming-for-upscale, really Unnecessary format upgrade.
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