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You said just about what I was thinking, MP. The awareness and popularity of Disney characters and concepts in Japan is astounding - for all ages.
In the US, Disney tends to find one or two things that are cool and work for the target market then overmarkets it. As much as I love Shag, it is becoming ubiquitious. What's needed is variety for the US market to build that comsumer spending (although, with the 50th stuff, I'm doing quite a bit of that). I think they're learning, but they need to keep going. It is a hopeful sign that they are recognizing and marketing to the adult but still hip market.
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