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There's a large disconnect between Japonese coolness and American coolness. NA's current sig is an excellent demonstration. Kawaii=cute. And cute is eminently cool in Japan. It's both common and cool for guys to carry cute stuffed animals. Disney fits right in with that. In the US, cute is most definitely not cool. It's "girly" and "childish". It's a difficult task for Disney to bridge that gap.
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'He who receives an idea from me, receives instruction himself without lessening mine; as he who lights his taper at mine, receives light without darkening me.'
-TJ
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