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Yes, in Japan it goes beyond the cuteness. But it's the acceptance of cuteness in mainstream adult culture that allows it to, imo. First and foremost, in the minds of most Americans people, Disney=cartoons=cutesy=chidlish=instantly uncool. So even if a product with the Disney name on it isn't itself a kiddie product, it has that "stigma". In Japan, that's not a stigma, so they are free to use the brand in other ways and more adult markets.
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'He who receives an idea from me, receives instruction himself without lessening mine; as he who lights his taper at mine, receives light without darkening me.'
-TJ
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