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It certainly is for me. It has been a bit of a surprise to me, but it turns out that with a few exceptions I don't really care if I own media.
I don't care about DRM. I don't care if in four years I lose access that I purchase today (because experience shows I will very rarely actually view the media I've purchased more than once).
And by leasing access to digital media I don't actually end up with unused crap in my house.
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