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Originally Posted by alphabassettgrrl
I wonder how long the thrill lasts, though, and if the fun factor wears off over time.
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My curmudgeonly thought as well. The fun would have to be revised at least monthly or the behaviors will resort to lazy idiocy.
I also don't think it's worthy of any sort of genius award to realize that fun motives people. I think it's a brilliant piece of advertising, however, proving another genius theory: Money motivates people even more than fun.