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Here's my question: are you the sole creator of the components you're selling? If you are, then it's clearly all about branding, because other folks offer similar services but don't market it the way you are (which is cool, by the way). If you're considering bringing other creative talent into the mix, then you should include that in the marketing strategy.
...and I'm also biased against the term shanty, btw.
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"Give the public everything you can give them, keep the place as clean as you can keep it, keep it friendly" - Walt Disney
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