Y'all are brutal.
Heh. I love honesty though, because it helps the most.
Anyways, I am the "proud" owner of the digitalshanty.com and .net domains, and the content/products will be completely mine. Haven't had time to even get a placeholder up yet, since I've still got to get my connection set up with the server's owner.
As for the tagline, I'd like to keep "under one roof" to go with the shanty theme... it's really the same as "one-stop-shop", but fits the theme.
I can't put "website" in the tagline. It's too limiting, because I'll also be selling video production elements as well - background graphics, DVD menu templates, etc. However, I like the "affordable resources" bit. Might include that with the roof thing... will think on that one.
As for looking cheap, the site is going to have a few bells and whistles, mostly done in Flash (no, I won't using flashing items or "glitter", etc.). However, the theme will be shanty-like. Hard to explain what I've sketched, but imagine a sidebar background of rusted corrugated metal with the navigation buttons that look like old wooden signs nailed on at random angles that slightly swing or "fall" when hovered over. Whimsical, really, but eye-popping and well-done. The overall site background texture being that of brown craft paper or cardboard. Rather than a shopping cart for items, it'll be a box, again to match the theme, but also in connection with a "lightbox" that most digital download sites have. So, the site really will look nailed and tacked together with scraps... but with obviously a lot of work and details put into it, thus giving the first impression.
As for "cheap" - it's not the best word for a tagline as you've pointed out... but I will put it somewhere on the site. Why? Believe it or not, the keyword "cheap" is entered into Google searches as many times as "affordable" (found this out while contracting with the website design firm). So, people do look for "cheap" quite often.
I'm not very concerned over names having to sound exactly like what is offered. For instance, Dreamworks sounds like it should be a mattress store. Or, Ralph's sounds like someone's vomiting rather than shopping for groceries. Wal-Mart doesn't sell walls. And, Target isn't in the hunting supply business. Pinkberry should be a fresh fruit stand. But, one thing they do show - memorable and "catchy" names. I'm hoping to obtain the same impact. Some will find it whimsical, some might find it repulsive, but as long as it makes them curious enough to check it out, then it serves its purpose.
But, I really appreciate the feedback I get here - you've definitely driven home the point that I have to make it look damn good. Shack=ok. Slack=bad. And, if something doesn't work, then it's easy to change.