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Depends on two slightly different motives:
1. The risk of getting caught is a thrill.
2. The fact of being seen is a thrill.
To the extent that I've engaged in inappropriate public behavior in the past (sadly the thought process has changed from "if I get arrested for this I'd be so embarrassed!" to "if I get arrested for this I'd probably get fired!" so I'd never do now what I did years ago) it was more the former than the latter. But these people seem to be squarely in the latter camp.
Or perhaps it is just the best cuckoo clock ever.
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