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I can't say I'm fond of it, but to me it isn't all that different from the sites listing businesses where people donated to Yes on 8 so that they could be boycotted. Or the similar lists that popped up after 2000 so that "blue" businesses could be supported over red. Just part of the societal fracturing supported by the idea that it is good to only interact with like minded people.
Sure, whether greeters at a store say "Christmas" or "Holidays" isn't important to me, but lot's of people care very passionately about things I find ludicrous. Wonder how they feel about Disney's The Princess and the Frog posters that say the movie is opening "Holiday 2009". That doesn't even make grammatical sense in its contortions. Also December 8 is not a holiday so far as I know.
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