Thread: Public people, private lives, and Tiger Woods
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Old 12-04-2009, 10:19 AM   #52
SacTown Chronic
the myth of the dream
 
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The catch-22 for someone like Tiger Woods is that the guy who buys a Rolex or Gillette razors because of a Tiger Woods ad is the same guy who does want to know who Tiger is sleeping with and might even think he has a right to now. There's no on/off switch for being celebrity-struck with some people. These are the people Tiger Woods Inc. has been actively courting for years. It's what advertising outside your field of expertise is all about.
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