Maybe it's just my particular circumstance but I saw way more advertising for Princess and the Frog than I did for Chipmunks 2. I only really saw Chipmunks ads the week before release whereas Princess was seemed to have half the busses in the world plastered a couple months before it opened.
And in this case it isn't picking great vs. crap it is picking unknown mediocre over known crap (since presumably they saw the first one too). I know I'm in teh minority among Disney people for not particuarly caring for it, but among my non-Disney parental coworkers the response to it has been pretty mixed.
I wonder how much more money Princess would have made if it was preceded by the Pixar logo rather than the Walt Disney Pictures logo.
|