Did you guys hear that the upcoming revision of iTunes (4.9) will have podcasting built-in? It'll feature a categorized directory listing (looks similar to iTunes Music Store, if not an extension of it) to find and subscribe to podcasts, but we'll also be able to customize and add our own podcasts provided we have the feed XML of course.
Though it's true that iPodderX does a great job integrating with adding to iTunes library, this is a neat step in the direction of popularizing podcasts even more.
iTunes 4.9 is expected to be released in the next couple of weeks, and is expected to be free, as are most (if not all?) current podcasts. Additionally, pay-only "premium content" is rumoured to be in the works.
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