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Yeah, the response from O'Neill is pretty silly - it strikes me as opportunistic, as well. ("Oh look, we can make this issue about US!")
I didn't see the actual ad until just now, though I know the backstory well enough. But by itself, the ad seems to me to accomplish almost nothing. If I didn't know who Focus on the Family was, I would have had no idea what to make of that ad whatsoever. And the tackling gag was unfunny (because it was lame), though I would never have perceived it as in any way promoting or glorifying domestic violence. (yeesh)
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