[Ghoulish Delight]

I think most of its popularity started off as a joke. "Look, they're televising what appears to be the most boring televised sport one could possibly imagine, let's pretend to be excited by it." And that just kinda carried over, helped by the fact that if enough people watch any sport for long enough, some percentage of them will actually start to pay attention to it and get interested.

I personally like it. I like following the strategy. And it's amusing to listen to the Japanese women yell orders at each other in cute Japanese women voices.