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I'm guessing it has to do with the high rate of home ownership in California vs. the rest of the country. A greater percentage of people own homes/expect to own homes eventually, therefore a greater percentage of people own refrigerators.
Or maybe Californians are just more picky about their fridges.
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'He who receives an idea from me, receives instruction himself without lessening mine; as he who lights his taper at mine, receives light without darkening me.'
-TJ
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