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I don't think there is anything necessarily "bad" about the event. Awareness is always a good thing. I just noticed that a lot of people weren't even aware of the event or paid little attention to it, and the ones that I spoke to were quite surprised to hear it wasn't raising any money. I think that is what people expect from events like this and maybe were a bit confused by its purpose. Perhaps it was better received in some of the other countries. I hope so.
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