I disagree with the premise as well. To me it falls into the category of
There are two kinds of people: those who put people into one of two categories and those who don't
Sticking with the two available selections, I use both tactics. For example, when I know someone may not like performing/giving something I need from them, I put it into the form of a question in such a way that it gives that person the idea is theirs to provide it and therefor are more inclined to give. By giving them a choice, it takes away from the 'force' being imposed.